Babies and Mom’s Privacy Policy

About Our Site

Babies and Moms’ (BAM) web site includes information about our company and our products, opportunities to shop online, informative articles, surveys, advertising, and entertainment, among other items of interest.

Information We Collect Online at BAM

The Babies and Mom’s E-store offers the full line of Babies and Mom’s products available for purchase online.  When a customer places an order or makes a request, we collect information we need to complete the transaction, including the customer's name, mailing address, products ordered, shipping addresses, and credit card information.  We ask for this information so that we may fulfill the order or request.  We use Secure Sockets Layer technology to protect credit card data during transmission, and adopt careful internal procedures, including encryption, to safeguard this information in our system.

As a convenience to customers, we do offer the option of registering certain information for future orders while completing an online order.  When a customer chooses to register, we then capture his or her login name, password, name, mailing address, ship-to addresses, and credit card information.  When registered customers return to the site to place subsequent orders, they can identify themselves with their login name and password.  No customer is required to register this information.

If a customer includes a child's birth date or other information regarding their child, this information will only be used to help us provide products and services that meet that customer’s needs.

When a customer places an online order, we will send a confirmation e-mail.  We may also send an occasional e-mail featuring a special BAM promotion or product of interest to customers.  These e-mails will not be from a third party or regarding a third party promotion.  Any customer who prefers not to receive an online order confirmation or promotional e-mails can indicate this preference on the E-store order form. Customers who receive an e-mail from us that they would rather not receive can simply follow the unsubscribe instructions included in the e-mail.

Customers who have recently moved or are planning a move in the near future should let us know by filling out the online Change of Address form. For all mailing questions and changes, you may also call 1-800-FYI-MILK.

Other Information We Collect

A "cookie" is a small file that is saved on a user's computer hard drive that contains no personal information. Babiesandmoms.com's cookies provide users with faster access to pages they have already visited, allow users to personalize certain pages, and keep track of a user's previous order.  When a customer leaves the babiesandmoms.com web site, a cookie will "remember" what order they were building or what items they have in their ‘wish list’ so they do not have to start all over again when they return.  This technology is used only on some of the pages on the web site.

Babiesandmoms.com also uses cookies to help determine how many people visit the site, which web pages are visited, and how long visitors stay there. This information helps us create a better web site by revealing which Babiesandmoms.com features are a success and identifying areas that might need improvement.  For administrative purposes, each visitor's IP address is collected. An IP address is the automatic number assigned to each user's computer when that person surfs the web. Certain Internet Service Providers, like America Online, may assign the same IP address to many users. The IP addresses collected are counted as the number of "hits" on the site. A user's IP address is not connected to any personally identifiable or online contact information like a name and address, so every user remains anonymous.

Babiesandmoms.com does not sell or release any information gathered on the web site to any third parties. We may post some identifiable information such as photos in some areas, but only with customer consent. All information gathered online will be used only by Babiesandmoms.com for internal marketing analyses and to improve products, services, and the Web site.  Under certain circumstances, we may pass encrypted customer information to a service company contracted with BAM, such as a banking institution to help us process and fulfill orders or requests, or provide other similar services to us.  When we do provide the encrypted customer information, we require those companies outside our family of companies to sign confidentiality agreements promising to keep secret any information they see.

If we believe that anyone's behavior on our site may damage us, our site, or anyone else, we may disclose the relevant personal information in order to prevent this harm. In that case, we might try to identify the user, contact him or her, and/or bring legal action against him or her. We may also disclose personal information if we believe that the disclosure is required by law, or in response to a legal request.

Thanks for reading our privacy statement.  We are genuinely committed to safeguarding online privacy for our customers.  This policy may be modified from time to time.  When this happens, we will notify you of the new policy by posting it on our site.